Mediafly Revenue Intelligence
Mediafly Revenue Intelligence is the forecasting and analytics product formerly known as InsightSquared. After Mediafly acquired InsightSquared, the product was rebranded and integrated into the broader Mediafly revenue enablement platform. It offers forecasting, pipeline inspection, and historical trend analysis with strong Salesforce integration and customizable dashboards.
Official site ↗Why it ranks here
- Mediafly has deep roots in Salesforce analytics. The product was purpose-built for Salesforce orgs and offers rich custom report builders and dashboard templates.
- Historical pipeline trending is a strength. Mediafly tracks how pipeline coverage and deal velocity have changed quarter over quarter, which helps RevOps teams diagnose problems.
- If you already use Mediafly for sales content management or enablement, adding the revenue intelligence module creates a unified platform for enablement and analytics.
Where it sits
- Mediafly wins on historical analytics depth and Salesforce customization. If you need rich trend reports and flexible dashboarding, Mediafly is a strong option.
- It competes with Clari and BoostUp on forecasting mechanics, but Mediafly is less mature in AI-driven insights. The product is more reporting-focused than predictive.
- Mediafly loses on brand momentum. After the InsightSquared rebrand, some buyers are confused about the product direction. Clari and BoostUp have clearer positioning.
How GTM Operations teams use it
- RevOps configures forecast categories and submission workflows in Mediafly, then builds custom dashboards to track pipeline coverage, deal velocity, and win rates by segment.
- Forecast submissions happen in Mediafly, with rollup visibility for executives and drill-down views for managers to inspect individual deals.
- Historical trending reports show how pipeline health has evolved over the past four quarters, allowing RevOps to identify seasonality patterns and capacity gaps.
- RevOps uses Mediafly analytics in QBRs to show leadership how forecast accuracy has improved (or declined) and to recommend process changes.
In-depth notes
- Pricing is per-user monthly, bundled with the broader Mediafly platform. Revenue intelligence module is available standalone or bundled with enablement.
- The product was rebranded from InsightSquared to Mediafly Revenue Intelligence in 2023. Some documentation and UI still reference InsightSquared, which can be confusing.
- Mediafly writes forecast data back to Salesforce custom fields. RevOps must manage field-level security and ensure reps understand which fields are managed by Mediafly.
- The product is strongest on historical analytics and weakest on real-time AI insights. If you want predictive deal scoring, BoostUp or Aviso are better fits.
- Mediafly competes with Clari on forecasting maturity and with Highspot or Seismic on enablement. The bundled platform pitch is compelling if you need both, but most orgs buy best-of-breed.
Best for
Salesforce-first orgs that want deep historical pipeline analytics and custom dashboards, especially teams already using Mediafly for sales enablement.
Avoid if
You prioritize AI-driven predictive insights over historical reporting, or you are confused by the InsightSquared rebrand and want a clearer product narrative.
The rest of Forecasting & revenue intelligence
BoostUp Leader AI-native forecasting and revenue intelligence platform that competes on speed to value and transparent pricing. #3 
Gong Forecast Strong Forecasting module inside the Gong Revenue Intelligence platform, combining conversation data with pipeline analytics. #4 
Aviso Strong AI-first revenue intelligence platform with predictive forecasting, deal risk scoring, and guided selling workflows. #6 
People.ai Revenue Intelligence Situational Revenue operations platform with forecasting, activity capture, and pipeline analytics, built on automated activity data. #7 
Outreach Commit Situational Forecasting module inside the Outreach sales engagement platform, combining pipeline analytics with sequencing data. #8 
Weflow Situational Lightweight forecasting and pipeline management tool built as a Salesforce-native Chrome extension and web app. #9 
Ebsta Situational Pipeline intelligence and relationship tracking tool with lightweight forecasting, built as a Salesforce and Outlook extension. #10 
Salesforce Revenue Intelligence Situational Native Salesforce forecasting and pipeline analytics, included with Sales Cloud Einstein licenses. #11 ![Collective[i] logo](/logos/collectivei.png){kind=small}
Collective[i] Niche Network intelligence and forecasting platform that uses anonymized data from the Collective[i] network to predict deal outcomes. #12 
Xactly Forecasting Niche Forecasting module inside the Xactly incentive compensation management platform, combining pipeline analytics with quota and comp data. #13 
SetSail Niche Revenue execution platform with activity capture, pipeline analytics, and lightweight forecasting, focused on rep behavior insights. Learning guide
Setup
Connect Salesforce via OAuth, map opportunity and account fields to Mediafly data model, then configure forecast categories and submission workflows. Use the dashboard builder to create custom pipeline trending reports.
First thing to build
Build a historical pipeline trending dashboard that shows how pipeline coverage, deal velocity, and win rates have changed quarter over quarter for the past four quarters. Use this dashboard in your next QBR to diagnose capacity gaps or seasonality patterns.
What actually matters
- Map Salesforce opportunity stages to forecast categories and define submission cadences to establish forecast workflow rules.
- Configure historical snapshot tracking to capture pipeline state at regular intervals (weekly or monthly) for trend analysis.
- Build custom dashboards using the report builder to track pipeline coverage ratios, average deal cycle time, and win rate trends by segment or product line.
- Set up Salesforce custom fields to receive forecast data written back from Mediafly and manage field-level security to prevent rep confusion.
Watch out
Mediafly is strongest on historical analytics and weakest on real-time AI insights. If you need predictive deal scoring or guided selling, the platform will disappoint; stick to trend reporting and QBR analysis where it excels.